
Call for Papers International Academic Conference on Marketing, Social Responsibility, Technology, and Artificial Intelligence Zacatecas, Mexico — 27-28 May 2027 The Faculty of Accounting and Administration of the Autonomous University of Zacatecas, the Faculty of Accounting and Administration of the National Autonomous University of Mexico, the National Association of Faculties and Schools of Accounting and Administration (ANFECA), the European Scientific Institute, ESI and the International Network of Professors and Researchers in Marketing invite researchers and faculty members from schools and faculties of Marketing, Administration, and related fields to submit papers and participate in this academic event. The event will take place at the Autonomous University of Zacatecas, Faculty of Accounting and Administration, located at Contabilidad y Administración S/N, Fraccionamiento Progreso, C.P. 98066, Zacatecas, Zacatecas, Mexico. Participants may attend and present their papers either in person in Zacatecas or virtually, according to the format established by the organizers. Objectives The event aims to analyze, discuss, and reflect on the application of socially responsible marketing practices, as well as the technological impact and the role of Artificial Intelligence in marketing strategies. It also seeks to disseminate theoretical and practical research findings in the field of Marketing and to promote academic dialogue among professors and researchers. Paper Submission Guidelines Submitted papers must be original and unpublished. Papers may be submitted individually or in co-authorship, with a maximum of three authors per paper. Submissions may be written in Spanish or English. The cover page must include the title of the paper, the full name of each author, the email address of each participant, and institutional affiliation. Institutional logos should not be included. The body of the paper must include the following sections: title, abstract of approximately 200 words, introduction, theoretical framework, method, findings, discussion/conclusions, and references in APA 6th edition format. Papers must be submitted as a Microsoft Word file, using Times New Roman, 12-point font, single spacing, and a maximum length of 6,000 words. Submissions should be sent by email to: [email protected] All submissions will be evaluated by an academic review committee through a double-blind peer-review process. Accepted papers will be presented by their authors either in person or virtually. Note: The participation is free of charge. Publication Opportunities After peer review, selected papers will be published, depending on their topic, quality, and editorial fit, in one of the following scientific journals or in digital books: Revista de la Facultad de Ciencias Económico Administrativas https://ojs.unipamplona.edu.co/index.php/face/ Journal Business Science https://revistas.uleam.edu.ec/index.php/business_science/index Revista Nacional de Administración https://revistas.uned.ac.cr/index.php/rna/es/about European Scientific Journal https://eujournal.org/index.php/esj Submission Deadline The deadline for paper submission is: 31 March 2027 Further Information Organizing Committee Dr. Laura Estela Fischer de la Vega Faculty of Accounting and Administration, UNAM Email: [email protected] Dr. Blanca Isabel Llamas Félix Faculty of Accounting and Administration, Autonomous University of Zacatecas Email: [email protected]

In the contemporary world, characterized by globalization, technological advancement, and increasing mobility, multilingualism has become a defining feature of modern societies, in which people from diverse linguistic and cultural backgrounds interact daily in educational institutions, workplaces, digital environments, and international organizations (García & Lin, 2018). Within this multilingual landscape, English has assumed a central role as the dominant language of global communication. While the presence of English as a lingua franca raises important questions about linguistic equity and cultural preservation (Dosmambetova, 2025), its importance in a multilingual society remains undeniable, constituting not only a practical communicative resource but also a powerful instrument for social participation, cognitive development, and intercultural dialogue (Jenkins, 2015). English functions as the principal lingua franca of the modern world, being the official or working language of major international institutions such as the United Nations, the European Union, the World Health Organization, and countless academic and professional associations. Moreover, the majority of scientific publications, technical manuals, and digital platforms are produced in English, transforming it into a dominant gateway to global knowledge (Jenkins, 2015). Individuals who master English are able to access a vast body of research, participate in international conferences, and engage in academic exchange, while those without sufficient English proficiency often encounter significant barriers to information and professional advancement. In a multilingual society, the role of English should not be understood as replacing local or national languages, but rather as complementing them, as multilingual individuals frequently navigate among different linguistic systems, using each language for specific social and communicative purposes, where English serves as a shared medium that enables communication across linguistic boundaries while allowing speakers to maintain their mother tongues (Jenkins, 2015). Research has demonstrated that language coexistence fosters plurilingual competence, which refers to the ability to draw on multiple linguistic resources flexibly, and enhances cognitive functions such as problem-solving, metalinguistic awareness, and creative thinking (Kulkarni, 2012). Thus, learning English within a multilingual framework does not threaten linguistic diversity; instead, it strengthens individuals’ overall communicative and cognitive capacities. Another crucial dimension concerns the relationship between English and education. English proficiency significantly expands educational opportunities, allows access to international academic literature, participation in online learning platforms, and engagement with global scholarly communities (Karpava, 2025). Many of the most influential scientific journals and educational resources are available primarily in English, making the language a key tool for academic success. Furthermore, international student mobility programs, such as exchange and study-abroad initiatives, typically require English as the medium of instruction. Consequently, English functions as an academic bridge that connects learners across nations and disciplines (Karpava, 2025). From a socioeconomic perspective, knowledge of English is closely linked to employment and social mobility, as global labor market and companies increasingly operate across borders and seek employees who can communicate effectively with international partners and clients (Abduraximova & Abdumalikova, 2025). Indeed, English has become a standard requirement in fields such as business, tourism, science, medicine, and technology and workers who possess English skills are more competitive and adaptable, while those who lack them may face limited career prospects (Yunusova & Abduramanova, 2025). In this sense, English can contribute to reducing inequalities by opening access to global networks and professional opportunities. The digital revolution has further reinforced the importance of English. A large proportion of online content, including scientific databases, professional forums, and educational platforms, is produced in English. As digital communication continues to shape social and professional life, English literacy becomes essential for full participation in the global information society and without it, individuals risk digital exclusion and limited access to knowledge (Bekmurodova, 2025). Nevertheless, the global spread of English also raises ethical concerns, including the risk that minority and local languages may be marginalized if English is promoted without regard for linguistic diversity (Dosmambetova, 2025). Therefore, language policies must aim to balance the global function of English with the protection of cultural and linguistic heritage, as a truly multilingual society values all languages while recognizing the practical role of English as a shared means of communication (Xolmatova & Usuvaliyeva, 2025). In sum, knowledge of English in a multilingual society is of fundamental importance, as it facilitates access to knowledge, enhances educational and professional opportunities, supports intercultural communication, and strengthens cognitive development. When integrated within a plurilingual framework that respects linguistic diversity, English does not undermine other languages but instead contributes to a more connected, inclusive, and intellectually enriched global community. References 1. Abduraximova, F., & Abdumalikova, R. (2025). BENEFITS OF MULTILINGUALISM. Modern Science and Research, 4(5). 2. Bekmurodova, L. (2025). THE ROLE OF ENGLISH AS A GLOBAL LANGUAGE. Инновационные исследования в современном мире: теория и практика (Innovative research in the modern world: theory and practice), 4(21), 54-57. 3. Dosmambetova, M. A. (2025). The impact of English on local languages. Science and Education, 6(1), 245-248. 4. García, O., & Lin, A. M. (2018). English and multilingualism: A contested history. In The Routledge handbook of English language studies (pp. 77-92). Routledge. 5. Jenkins, J. (2015). Repositioning English and multilingualism in English as a lingua franca. Englishes in Practice, 2(3), 49-85. 6. Karpava, S. (2025). Afterword: Multilingualism, inclusive education, and social justice. In Inclusive education, social justice, and multilingualism (pp. 249-291). Cham: Springer Nature Switzerland. 7. Kulkarni, P. (2012). Role of multilingualism in cognitive development. Bulletin of the Deccan College Post-Graduate and Research Institute, 72, 475-480. 8. Xolmatova, E., & Usuvaliyeva, J. (2025). ENDANGERED LANGUAGES AS WELL AS CAUSES OF LANGUAGE EXTINCTION. Modern Science and Research, 4(4), 1195- 1200. 9. Yunusova, S. R., & Abduramanova, D. V. (2025). MULTILINGUALISM IN THE GLOBAL WORKFORCE: A KEY TO PROFESSIONAL SUCCESS AND PERSONAL GROWTH. YANGI O ‘ZBEKISTON, YANGI TADQIQOTLAR JURNALI (New Uzbekistan, Journal of New Research), 3(1), 76-81.


During the past years, I have had the opportunity to review and edit a good number of manuscripts, all of which reported excellent researches. However, I found much confusion concerning the organization of a manuscript, the sequence of the sections, and what each should report. Therefore, in the present blog post, I will start by explaining the difference between a reference and a citation, which are indeed related concepts often used in academic and scholarly writings, but they serve slightly different purposes. A citation is a specific mention of a source within the text of a document or paper. It typically includes information such as the author’s name(s), publication year, and sometimes page numbers (for direct quotations). Citations are reported to acknowledge the sources of information, ideas, data, or quotes in the paper. They provide a way for readers to locate the exact source of referencing. Citations are usually included within the body of the text, typically in parentheses or as footnotes, depending on the citation style (e.g., APA, MLA, Chicago). Writing a citation depends on the citation style required to use, as different academic disciplines and publications may have specific formatting guidelines. However, I can provide a general overview of how to write a citation using the two most common citation styles: APA (American Psychological Association) and MLA (Modern Language Association). APA Style Citation: In APA style, citations typically include the author’s last name, the publication year, and sometimes page numbers (for direct quotations). The format for an APA citation is as follows: In-text Citation: For a paraphrased idea or information: (Author’s Last Name, Year) Example: (Smith, 2020) For a direct quotation: (Author’s Last Name, Year, Page Number) Example: (Smith, 2020, p. 45) Reference List Entry: For a book: Author(s) Last Name, First Initial(s). (Year of Publication). Title of book. Publisher. Example: Smith, J. (2020). The Art of Writing. Academic Press. Reference List Entry for an Article in a Journal: Author(s) Last Name, First Initial(s). (Year of Publication). Title of the Article. Title of Journal, Volume(Issue), Page Range. Example: Johnson, A. (2019). The Impact of Climate Change. Environmental Science Review, 12(3), 234-256. MLA Style Citation: In MLA style, citations typically include the author’s last name and page numbers (for direct quotations) within the text. The format for an MLA citation is as follows: In-text Citation: For a paraphrased idea or information: (Author’s Last Name Page Number) Example: (Smith 45) For a direct quotation: (Author’s Last Name Page Number) Example: (Smith 45) Works Cited Entry: For a book: Author(s) Last Name, First Name. Title of book. Publisher, Year. Example: Smith, John. The Art of Writing. Academic Press, 2020. Works Cited Entry for an Article in a Journal: Author(s) Last Name, First Name. “Title of Article”. Title of Journal, Volume(Issue), Year, Page Range. Example: Johnson, Alice. “The Impact of Climate Change”. Environmental Science Review, vol. 12, no. 3, 2019, pp. 234-256. Remember to check the specific citation style required for the publication, as there are other citation styles (e.g., Chicago, Harvard, IEEE) with their own formatting rules. Always provide as much information as necessary to allow readers to locate the source that is being cited accurately. A reference, on the other hand, is a more comprehensive entry in a list or bibliography at the end of a document. This list is often referred to as the “References”, “Works Cited”, or “Bibliography” section, depending on the citation style. References provide detailed information about the sources cited in the paper. This information typically includes the author(s), title of the work, publication date, publisher, and other relevant details. References are organized alphabetically and serve as a comprehensive list of all the sources consulted and cited in a paper or document. Readers can use the reference list to locate the full publication information of the sources. The format for creating a reference entry can vary depending on the type of source (e.g., book, journal article, website, etc.) and the specific citation style (e.g., APA, MLA, Chicago, Harvard). Here is a general overview of how to write a reference entry for different types of sources using the APA and MLA styles: APA Style Reference Entry: In APA style, the reference entry for different types of sources follows a specific format. Here are examples for common types of sources: Book: Author(s) Last Name, First Initial(s). (Year of Publication). Title of book. Example: Smith, J. (2020). The Art of Writing. Academic Press. Journal Article: Author(s) Last Name, First Initial(s). (Year of Publication). Title of the Article. Title of Journal, Volume(Issue), Page Range. Example: Johnson, A. (2019). The Impact of Climate Change. Environmental Science Review, 12(3), 234-256. Website: Author(s) (if available). (Year, Month Day of Publication or Update). Title of the Web Page. Website Name. URL Example: National Aeronautics and Space Administration. (2021, June 15). Mars Exploration Program. https://mars.nasa.gov/ MLA Style Works Cited Entry: In MLA style, the works cited entry format is slightly different from APA. Here are examples for common types of sources: Book: Author(s) Last Name, First Name. Title of book. Publisher, Year. Example: Smith, John. The Art of Writing. Academic Press, 2020. Journal Article: Author(s) Last Name, First Name. “Title of Article”. Title of Journal, Volume(Issue), Year, Page Range. Example: Johnson, Alice. “The Impact of Climate Change”. Environmental Science Review, vol. 12, no. 3, 2019, pp. 234-256. Website: Author(s) (if available). “Title of the Web Page”. Website Name, Publication Date (if available), URL. Example: National Aeronautics and Space Administration. “Mars Exploration Program”. NASA, 15 June 2021, https://mars.nasa.gov/ These examples should help create reference entries for various types of sources in both APA and MLA styles. In addition, many digital tools for preparing the list of references are present online, such as Google Scholar (Cite option) for instance, but also, EndNote, Mendeley, Zotero, etc., which provide citations in the format preferred. Be sure to consult the specific guidelines for the citation style required to use, as there may be variations in formatting for different source types and additional details to include depending on

Getting back to work after a vacation can be challenging, but with some planning and a positive mindset, you can transition smoothly. Most of us have to manage a number of duties together with organizing the new academic year. Here are some tips to help you get back to work effectively. First, notify your colleagues and manager about your vacation dates well in advance. Delegate tasks and responsibilities to team members, if possible. Set up an out-of-office email or message with information about your absence and an alternative contact person in case of emergencies. Second, if your schedule allows, consider returning a day early to give yourself time to unpack, catch up on personal tasks, and adjust to your home environment before heading back to work. Then, on your first day back, focus on essential tasks and avoid scheduling meetings or appointments that can wait. This will give you time to catch up on emails and urgent work. Before you start working, tidy up your workspace. A clean and organized desk can help create a positive work environment. Use tools like calendars, to-do lists, and project management software to stay organized and keep track of your tasks and deadlines. Then, take some time to review your to-do list or tasks from before your vacation. Identify any urgent matters or pending assignments that require immediate attention. Start by going through your emails and messages methodically. Sort them by priority and tackle the most critical ones first. Avoid the temptation to check everything at once, as this can be overwhelming. It is important that you give yourself short breaks throughout the day to prevent burnout. Use these breaks to stretch, grab a healthy snack, or take a short walk. Understand that it may take a little time to fully adjust to work mode after a vacation. Be patient with yourself and stay positive. Then, having something to look forward to, like planning your next vacation or time off, can help ease the post-vacation blues. Finally, as you ease back into work, make an effort to maintain a healthy work-life balance. Don’t overcommit or overextend yourself right away, because everyone’s experience returning from vacation is different, and it’s okay to take some time to readjust. By following these tips and giving yourself some grace, you can make the transition back to work smoother and more manageable. Starting a new year with new students as a professor is an exciting opportunity to create a positive and productive classroom environment. So, first of all, ensure that your classroom is clean, organized, and welcoming. Arrange desks or seating in a way that promotes interaction and engagement. Decorate the classroom with a warm and inviting atmosphere that reflects your teaching style and personality. On the first day, establish clear rules and expectations for behavior, participation, and work ethic. Be consistent and fair in enforcing these rules throughout the year. Plan icebreaker activities to help students get to know each other and build a sense of community in the classroom. This can help create a positive and inclusive environment from the start. Make an effort to learn and remember each student’s name as quickly as possible. This demonstrates that you value them as individuals and creates a more personal connection. Take time to learn about your students’ interests, strengths, and weaknesses. This will help you tailor your teaching to their needs and make learning more relevant and engaging. Take time to build positive relationships with your students. Show genuine care and interest in their well-being and academic progress. A strong teacher-student relationship can enhance learning and classroom dynamics. Provide an overview of the course syllabus, highlighting key topics, grading criteria, and your expectations. Answer any questions students may have about the course. Discuss with your students what they hope to achieve during the school year. Encourage them to set personal and academic goals. Share your own goals and teaching philosophy to create a sense of purpose. Share your preferred method of communication with students and parents, whether it’s email, a class website, or a communication app. Ensure students know how and when to contact you. Foster a positive and respectful classroom culture where students feel safe to express their ideas, ask questions, and make mistakes. Encourage open dialogue and active participation. Be enthusiastic, approachable, and passionate about your subject. Recognize and celebrate both individual and class achievements, no matter how small. Positive reinforcement can motivate students and foster a sense of accomplishment. Your attitude sets the tone for the entire class, so model the behavior and attitude you want to see in your students. Understand that each student is unique, and not every teaching approach will work for everyone. Be open to adapting your teaching methods to accommodate different learning styles and needs. Continually assess your teaching methods and classroom management strategies. Be willing to adapt and improve based on feedback from students and your own observations. Remember that the first few weeks of the school year are crucial for setting the tone and expectations. References Amato, N. (2017). The business reasons to take a vacation. Journal of Accountancy, 223(6), 20. Quick, T. L. (1990). Healthy work: Stress, productivity, and the reconstruction of working life. National Productivity Review, 9(4), 475-479. Sousa, C., & Gonçalves, G. (2021). Back to work bang! Difficulties, emotions and adjustment strategies when returning to work after a vacation. The International Journal of Human Resource Management, 32(10), 2242-2263.