Call for Papers International Academic Conference on Marketing, Social Responsibility, Technology, and Artificial Intelligence Zacatecas, Mexico — 27-28 May 2027 The Faculty of Accounting and Administration of the Autonomous University of Zacatecas, the Faculty of Accounting and Administration of the National Autonomous University of Mexico, the National Association of Faculties and Schools of Accounting and Administration (ANFECA), the European Scientific Institute, ESI and the International Network of Professors and Researchers in Marketing invite researchers and faculty members from schools and faculties of Marketing, Administration, and related fields to submit papers and participate in this academic event. The event will take place at the Autonomous University of Zacatecas, Faculty of Accounting and Administration, located at Contabilidad y Administración S/N, Fraccionamiento Progreso, C.P. 98066, Zacatecas, Zacatecas, Mexico. Participants may attend and present their papers either in person in Zacatecas or virtually, according to the format established by the organizers. Objectives The event aims to analyze, discuss, and reflect on the application of socially responsible marketing practices, as well as the technological impact and the role of Artificial Intelligence in marketing strategies. It also seeks to disseminate theoretical and practical research findings in the field of Marketing and to promote academic dialogue among professors and researchers. Paper Submission Guidelines Submitted papers must be original and unpublished. Papers may be submitted individually or in co-authorship, with a maximum of three authors per paper. Submissions may be written in Spanish or English. The cover page must include the title of the paper, the full name of each author, the email address of each participant, and institutional affiliation. Institutional logos should not be included. The body of the paper must include the following sections: title, abstract of approximately 200 words, introduction, theoretical framework, method, findings, discussion/conclusions, and references in APA 6th edition format. Papers must be submitted as a Microsoft Word file, using Times New Roman, 12-point font, single spacing, and a maximum length of 6,000 words. Submissions should be sent by email to: [email protected] All submissions will be evaluated by an academic review committee through a double-blind peer-review process. Accepted papers will be presented by their authors either in person or virtually. Note: The participation is free of charge. Publication Opportunities After peer review, selected papers will be published, depending on their topic, quality, and editorial fit, in one of the following scientific journals or in digital books: Revista de la Facultad de Ciencias Económico Administrativas https://ojs.unipamplona.edu.co/index.php/face/ Journal Business Science https://revistas.uleam.edu.ec/index.php/business_science/index Revista Nacional de Administración https://revistas.uned.ac.cr/index.php/rna/es/about European Scientific Journal https://eujournal.org/index.php/esj Submission Deadline The deadline for paper submission is: 31 March 2027 Further Information Organizing Committee Dr. Laura Estela Fischer de la Vega Faculty of Accounting and Administration, UNAM Email: [email protected] Dr. Blanca Isabel Llamas Félix Faculty of Accounting and Administration, Autonomous University of Zacatecas Email: [email protected]
