In 2003, he successfully graduated from Tbilisi State University the Faculty of International Business with the qualification of Economist. In 2005, he was awarded the Master’s Degree with the qualification of expert-diplomat; also has a Master’s Degree in International Marketing of Business Administration from Cardiff Metropolitan University School of Management. In 2018 was awarded the degree of „Doctor of Business Administration” from Tbilisi State university.

The subject of his scientific-research is formulation and implementation of the business strategy, CBBE, consumer behavior, WOM communication and purchase intention. Tornike Khoshtaria has a vast experience working at various universities. He has won Erasmus Mundus and Erasmus + Scholarships financed by the European Commission.

Research Topic:

Investigating factors influencing medical smart watch adoption; empirical evidence from Georgia