Doc. Ing. Alžbeta Kiráľová, Ph.D. has graduated in tourism economics and began her career in tourism (travel agency, hotel). After graduation, she worked as a lecturer and later as a Head of the Department of Tourism and Hospitality at the Matej Bel University in Slovakia. In addition, she habilitated in the field of cross-sectional economics with a focus on marketing tourism destinations.
Later she held top management positions in marketing in Slovakia and the Czech Republic in multinational corporations focusing on services. She subsequently continued her career as Vice-Rector for Science, Research, and International Relations (Institute of Hospitality in Prague) and Vice-Rector for Academic Affairs and External Relations at the University College of Business in Prague. Currently, she holds the position of Vice-Rector for International Affairs at the AMBIS University in Prague.
Doc. Kiráľová has given lectures at the University of Economics in Prague, at the University of New York in Prague, at the University of Constantine the Philosopher in Nitra, and the Slovak University of Agriculture in Nitra.
In the United States, she was given lectures as a visiting professor at the University of South Carolina in Columbia, South Carolina, and Georgia State University in Atlanta, Georgia.
Doc. Kiráľová has completed internships and studies in Bulgaria, China, France, Germany, Great Britain, Hungary, Italy, Japan, Portugal, Switzerland, Turkey, and the USA.
She represents AMBIS University in international organizations and networks such as UNWTO (United Nations World Tourism Organization), ATLAS (Association for Tourism and Leisure Education and Research), where she is the coordinator for Europe, NECSTouR (Network of European Regions for Competitive and Sustainable Tourism) where she is a member of the Academic Board, WTN (World Tourism Network), and in the University Network for Cultural Routes Studies by EICR (European Institute of Cultural Routes).
Dr. Kiráľová works as an expert for the EASME COSME and Erasmus + EACEA, EAPAA, VEGA (Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and Slovak Academy of Sciences), TAČR (Technology Agency of the Czech Republic), and Silverlight expert. At the same time, she is actively involved in research projects in the Czech Republic and abroad, focusing on tourism destination marketing and management, food tourism, and regional development. She is the author of the books Marketing Hotel Services (Ekopress), Marketing Tourism Destination (Ekopress), Globalization Impact on Tourism Destination Marketing (Ekopress), and editor of the book Driving Tourism through Creative Destinations and Activities (IGI Global). Author and co-author of numerous journal articles, academic papers, and studies.
Doc. Kiráľová regularly presents the results of her scientific work at international conferences. She is the author of research papers, monographic series, books, and articles indexed in Web of Science and Scopus. She is a member of international conferences’ scientific and program boards and the editorial boards of journals indexed in WoS